East Coast is a wealthy suburb. High average household income (higher than most of New Zealand) and constantly appreciating real estate make this region an excellent choice for those who can afford to move here. The local economy is focused primarily on commerce and services.

The entertainment district has several interesting establishments, but most of them are not considered LGBT-friendly. The local population is liberal to a certain degree. Members of the LGBT community do not experience any negativity aimed at them, but they also don’t have any meaningful support. In general, living as openly gay in Gisborne is uneventful.

With fewer than 51 thousand residents, the region has a low number of openly homosexual individuals. The recent census discovered that only 1.7 thousand people here identify as LGBTQ+. Due to the lack of proper romantic prospects, gay dating in Gisborne can be very difficult.

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